Reduced Flocks Paid Social CPA by 60% with our creative strategy
Our Challenge
As a newcomer in the events industry, Flock faced the challenge of capturing market share cost-effectively. However, lacking expertise in paid social, they needed a team to support their customer acquisition growth challenge.
Our Solution
Strategy
Adopting a creative first approach to paid social media marketing was vital in driving cost efficient results. Using competitor review mining strategies and listening to our current customers' pain points, triggers and desires sculpted our creative strategy.
We tested different hooks in multiple formats to engage and convert users on Facebook & Instagram, executing our social strategy through a broad, advantage plus campaign optimised towards on-site leads.
It all starts with a call
Book a free discovery call to see if we are a good fit.