Turned £4k spend into £32,000 revenue for 'London's most interactive club night out'
Our Challenge
Dabbers Social Bingo were quickly losing market share to upcoming competitors with larger marketing budgets. They new they needed to be utilising paid social, but had to find a way to out -smart their competitors strategically to get more for their money.
Our Solution
We began with in-depth competitor analysis in order to see what we were up against. What they did well, and where the weaknesses lay. The majority of content was very polished / brand-centric which was to their detriment.
We reached out to multiple nano-influencers across Instagram and TikTok.
Invited them to the show to film content within their own native style in order to make the content feel as organic as possible whilst utilising our DC script frameworks.
We ran ads across facebook, instagram and tiktok whitelabled through the nano-influencers channels in order to create an organic buzz around Dabber's Bingo which worked like magic.
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How we leveraged AI paired with Creative Strategy to decreaseV1CE’s Cost per purchase by 55%
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